Friday, January 7, 2022
Jakarta, Otojatim.com - PT Mercedes-Benz Distribution Indonesia achieved 2,537 sales units of passenger cars in 2021, 14% increase compared to the previous year, and has again maintained its leading position among luxury automotive brands in Indonesia.
Despite the challenges in the automotive industry in Indonesia, Mercedes-Benz remains the top choice of Indonesian customers in the luxury car segment. The highest sales was contributed by GLC, GLE, and C-Class models.
Choi Duk Jun, President Director, PT Mercedes-Benz Distribution Indonesia said, “We started 2021 very strongly by introducing the C-Class Final Edition, where this latest generation has become very popular. This model is the first of 10 new vehicle models introduced this year. There are also 6 new models assembled locally at the Wanaherang factory.
The new A-Class Sedan and GLA were introduced in June to reinforce Mercedes-Benz's commitment to providing a wider choice in the compact vehicle segment. New AMG A 35 Sedan and New AMG GLA 35 were also launched in October, which were assembled locally at the Wanaherang factory.
Our tactical sales program with financing partners also contributed to the sales achievement in 2021. The success of Mercedes-Benz's leading sedans in this segment has further emphasized Mercedes-Benz's position in delivering highly sought-after vehicles equipped with the latest technology.”
Mercedes-Benz will also continue the MercedesTrophy Indonesia in March 2021 after a long pause. Offering Mercedes-Benz vehicle owners competitive competition and golf lovers, while still experiencing the typical Mercedes-Benz sports experience.Mercedes-Benz Luxury SUV Starts Assembled in Indonesia
Mercedes-Benz also managed to bring the winners to Bali to enjoy the first Mercedes-Benz Luxury Golf with seven qualifying rounds and the most challenging MercedesTrophy Indonesia Final. StarDrive and StarExpo as Mercedes-Benz's annual events have also attracted many visitors who offer the Best Customer Experience.
“Throughout this year, we have introduced new services emphasizing worry-free feelings for our customers such as 5-year StarService and 2-year StarTire, ExpressService, as well as vehicle maintenance that takes one hour, has been extended to more authorized repair shops.
In addition, we have also succeeded in launching a Virtual Showroom, which can be accessed through www.mercedes-benz.co.id/virtual-showroom , to buy the customer's dream car whenever and wherever according to customer convenience," concluded Choi Duk Jun.(*)