Mitsubishi XForce: A Sturdy and Feature-Rich Solution for All, Including Women
Otojatim.com - Despite its masculine appearance, the Mitsubishi XForce has garnered attention from more than just male enthusiasts. According to Intan Vidiasari, the General Manager of Communication Marketing and PR Division at PT Mitsubishi Motors Krama Yudha Sales Indonesia (MMKSI), 40 percent of the total sales in the initial period came from female consumers.
"We are confident that the percentage of female consumers is more than 40 percent because it's possible that SPK registrations under men's names are also intended for their daughters or wives, so it's quite coincidental," said Intan.
Intan explained that the primary reason women are drawn to this 5-seater SUV is because, despite its robust exterior, it remains highly ergonomic for female drivers.
Furthermore, Intan elaborated that the majority of female XForce consumers are career women who utilize the vehicle for their daily commute.
Citra, a 37-year-old entrepreneur from Surabaya, expressed her preference for the XForce, citing its suitability for daily use and comfort for family outings.
"I chose the Energetic Yellow Metallic XForce because it reflects my preference for solid, robust, sporty cars that stand out on the road. The main reason I chose the Mitsubishi XForce is because of its reliability. I use this car for everything, from managing my business, picking up my kids from school, to family outings," said Citra.
As a mother of two and a culinary business owner, Citra emphasized the convenience provided by the spacious XForce cargo volume, enabling her to accommodate her business shopping needs.
"The spacious cargo area is crucial for me because I still enjoy shopping for my culinary business supplies. In the XForce, not only can I fit all my purchases, but there's also a kick sensor feature, so I just have to move my foot under the cargo area or press a button on the remote, and the cargo door opens automatically, which is very practical," she explained.
Citra also praised the comfortable driving position and various cabin features that keep her children comfortable during long journeys.
"At 160 cm tall, I find the driving position in the XForce very comfortable. The visibility is also excellent. My kids enjoy the spacious cabin, and there's a fridge, so they can have cold drinks whenever they want," Citra added.
The fridge Citra mentioned is the Floor Console Box feature with a cooling system, capable of chilling several bottled and canned beverages.
"During our travels, I enjoy playing music. This is one of the special features of the XForce that I really love. The sound quality from the sound system is clear, stable, it's just enjoyable to listen to music," Citra concluded.
Mitsubishi XForce boasts a dynamic sound system in collaboration with Yamaha Premium. There are 8 integrated speakers and 4 preset equalizers (Signature, Lively, Powerful, Relaxing) that can be adjusted according to the driver's mood, as well as the Speed Compensated Volume feature. This was shared by Rifat Sungkar, a rally driver and Mitsubishi brand ambassador, in a test drive video on Mitsubishi's YouTube channel uploaded on September 23, 2023.
"One unique feature of the XForce is the audio system, which collaborates with Yamaha Premium. It's called Speed Compensated Volume & Equalizer (SCV). So, this feature can automatically adjust the sound volume depending on the car's speed," Rifat explained.
Rifat also highlighted a series of advanced safety features in the XForce, including Active Yaw Control (AYC), Cruise Control, Anti-lock Braking System (ABS), Electronic Brake Distribution (EBD), and Active Stability Control (ASC).
Additionally, features such as Tire Pressure Monitoring System (TPMS), drive score, avionics, auto light control, rain sensor, blind spot warning (BSW), and Rear Cross Traffic Alert (RCTA) ensure a safe and secure driving experience.
Mitsubishi XFORCE comes in attractive color options such as Graphite Gray Metallic, Energetic Yellow, Quartz White Pearl, Jet Black Mica, Blade Silver, and Red Metallic.
As for pricing, the Mitsubishi XForce Ultimate CVT is priced at Rp415.9 million and the XForce Exceed CVT at Rp382.9 million (OTR Surabaya).